Acosta Sales & Marketing Senior Insights Manager (CPG)* in Seattle, Washington
Open to all locations is the U.S.
The Senior Insights Manager will Integrate, synthesize, and interpret multiple data sources that provide first-hand knowledge of the shopper, consumer, and market, the incumbent will identify shopper trends, insights, and business opportunities and recommend solutions that benefit both the client and our retail customers. Enable best-in-class understanding of consumers and shoppers thru integration of all data sources including those sourced from the client.
Assist in developing new consumer and shopper insights through the robust analysis of internal and external data sources.
Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
Partners closely with Shopper Marketing, Category Management and Shopper Insights to support analyses that enable data based decisions regarding the shopper and consumer
Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
Craft compelling, fact-based presentations for audiences with different levels of experience and seniority
Contributes data based input into the key CPG customer initiatives (e.g. new item launches) and key presentations
Provides analytical insights that helps the customer teams succeed
Understanding of shopper research fundamentals including experimental design, statistics, primary research techniques
Comfortable in a “selling” role interfacing with our key CPG customers
Able to collect and sort data of a confidential and complex nature
Other duties as assigned
Bachelor’s Degree required
6+ years CPG industry experience, including 3+ years in research
Demonstrated success at leveraging insights to drive business results
Experience working shopper marketing or analyst roles in traditional CPG companies
Experience working with point of sale and household panel data
Working knowledge of quantitative and qualitative research techniques
Ability to analyze data from many sources to make productive recommendations
Able to create compelling category stories
Able to creatively represent data visually for strong and effective communication of ideas and recommendations
Ability to collaborate effectively with others from diverse functions
Strong communication skills
Ability to communicate clearly and concisely, both orally and in writing
Proficient in setting priorities, meeting deadlines, and managing multiple projects
Able to quickly adapt to business challenges and changing circumstances and acts to minimize or eliminate negative impacts
Able to handle and manage confidential information when working internal and externally
Proficient knowledge of point of sale data, in a household panel data
Advanced knowledge of Microsoft Office Excel and PowerPoint
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Job ID 2018-148389
Work City Seattle
Position Type Regular Full-Time
Work Zip 98104
Category Corporate Jobs