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Acosta Sales & Marketing Manager, E-Commerce Customer in Grand Rapids, Michigan


Work with the E-Commerce Customer Director to improve the strategic online presence and drive e-commerce sales growth on behalf of Acosta clients. Represent multiple consumer packaged goods (CPG) manufacturers at a single multichannel (Brick & Click) retailer. Work with the Director to penetrate retailer eCommerce teams and define the capability as this part of the business grows.


  • Work with the customer and have a clear understanding of the e-commerce objectives. Establish benchmarks and metrics to measure success and communicate with the client.

  • Assist with creating growth plans and targets.

  • Establish strong integration into retailer e-commerce teams.

  • Work alongside the traditional account teams and coordinate efforts with the brick and mortar teams.

  • Advise on assortment to fit retailer strategy.

  • Work with the manufacturer to prioritize digital shelf improvements.

  • Surface promotional and marketing opportunities on site.

  • Surface third-party media opportunities to enhance presence.

  • Create cross-manufacturer merchandising opportunities.

  • Advise on trade/marketing investment plan.

  • Report results aligned with retailer capabilities.


  • Five years of experience in business, customer management, and customer development or similar function.

  • E-commerce experience, preferably focused on multi-channel retailers, with the ability to drive e-commerce growth.

  • Recent experience with the digital shelf, updating content, creating online merchandising, promotional, and media plans.

  • Product information manager (PIM), digital asset manager (DAM), and content management tools experience.

  • Retailer-specific e-commerce capabilities and processes experience preferred

  • Assist with planning, monitoring, and managing departmental budgets.

  • Strong coordination and project management skills.

  • Strong business communication and interpersonal skills with both internal and external workgroup

  • Bachelor's preferred

Work State US-MI-Grand Rapids

Job ID 2020-168524

Work City Grand Rapids

PCN 229521

Position Type Regular Full-Time

Work Zip 49546

Category Corporate Jobs